NEWS RELEASE

PULLIAM AQUATECH POOLS HONORED  AMONG TOP 100 BUSINESSES IN THE SPA AND SWIMMING POOL  INDUSTRY

Madison, Wis. - November 1, 1996 - Pulliam Aquatech Pools has been  selected as one of the top 100 businesses in the spa and pool  industry, according to the AQUA 100 list published in the  November issue of AQUA, the business magazine for spa and  pool professionals.

This is the eighth year AQUA has  used the AQUA 100 program to recognize excellence in spa  and pool construction, retail and service.

Being named to the AQUA 100 is one of the highest honors  a spa or pool company can receive. A distinguished panel  of industry judges were asked to critique each company on its  performance in five key areas: customer service, product  knowledge, store design, quality craftsmanship and advertising/promotion.

"It was a lengthy process to narrow the list to  only 100 companies," said Alan Sanderfoot, editor  and associate publisher of AQUA. "Hundreds of companies  entered the competition - some submitting videotapes and audio  cassettes as part of their entries. Though all of them  were extraordinary in their own way, we finally reduced  the list to the top 100 companies."

This year's 100 hail from 29 states. They range from single-store,  family operations to multimillion-dollar franchises. All  100 companies are profiled in the November issue of AQUA.

Pulliam Aquatech Pools is located at 2725 Alta Mesa Blvd,  Fort Worth, TX 76133. For more information about the company,  contact D. Barry Pulliam at 817/346-4778.

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